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Small Business California
2311 Taraval Street
San Francisco, CA 94116
(415)680-2188                                 
info@smallbusinesscalifornia.org

CECILE J. BEREAL, MA, Human Resources

President/CEO, RMA Management Alliance, Inc.

Cecile@RMA-HRServices.com

www.rma-hrservices.com

Cecile J. Bereal has worked in the Human Resource field for over 20 years.  She is the President and CEO of RMA Management Alliance, Inc., a Human Resources consulting, training, coaching, and organizational management firm.  Her company specializes in the “ATIONS” – employee relations, investigations, mediations, facilitations, and collaborations

Ms Bereal is particularly knowledgeable—and considered an expert-- in the sensitive area of sexual harassment.  She is frequently brought in to coach managers who have had allegations of inappropriate behavior of a sexual nature filed against them.  Based on her facilitative and educational styles of coaching, managers have dramatically changed their behaviors, eliminating or minimizing the risks for litigation. 

Ms. Bereal’s knowledge and expertise also extend to workplace diversity, and the specific issues experienced by African American and Latino populations.  Ms. Bereal has noted that diversity has changed over the years, with less focus on the number of cross-cultural populations, and increased focus on understanding human behaviors, personality and information processing styles, in other words, the ATTITUDE of diversity.  Her programs, therefore, address these areas as well as the barriers that prevent effective communication among cross-cultural groups.  She has created two very popular trainings and keynote topics called, The A.T.T.I.T.U.D.E. of Diversity and The Choreography of Communication.

Because of Ms. Bereal’s skills, knowledge, and abilities in EEO legislation and Title VII employment issues, employers and legal counsels frequently call on her to conduct neutral 3rd party investigations in response to allegations of Title VII discrimination, violations of ADA and FMLA rights, and retaliation.  She is on the “A” list with counsels due to her ability to conduct legal investigations that will stand up in court and where she may appear as an expert witness. It is not unusual for her to transition from investigator to human resources consultant and work with both the employer and employee to resolve issues. 

Ms. Bereal’s knowledge extends to developing, writing, and statistically analyzing recruitment, hiring, and promotion practices, and adverse impact as they relate to affirmative action. 

Ms. Bereal has been featured in numerous publications, including the San Diego Business Journal, San Diego Union Tribune, The Daily Transcript, as well as throughout the country.  She has also written articles for the Journal on problems facing American female managers transitioning into leadership roles in organizations with plants in Mexico.

Ms. Bereal has created and designed organizational policies and standard operational procedures for companies of all sizes.  In addition to her extensive work in diversity, she has created, designed and implemented academic curricula for the University of Phoenix, Universities of California, San Diego and Irvine.  Ms. Bereal is a premier management skills trainer for new, middle, and executive management personnel, where she has developed a variety of modular programs, in such areas as effective and legal communication, successful leadership, sexual harassment, workplace diversity, conflict resolution, and change management.  She has served as team consultant for organizations involved in self-directed work teams, as well as assisting in creating and building teams, and is skilled in team intervention when there is conflict. 

She is a recognized expert in workplace ergonomics, and has successfully decreased Workers Compensation claims of repetitive strain injuries. 

Ms Bereal is frequently called upon to act as a strategist, coach/mentor, Affirmative Action coordinator, consultant, ombudsperson, and strategic partner, representing the Human Resources perspective. Her coaching techniques have played an integral role in bringing about successful resolution of issues between employees and management. She also represents organizations before EEOC, DFEH, labor board hearings and workplace disputes.

She has been instrumental in working with private and public sectors going through reorganization where it was necessary to conduct audits and assess organizational needs. She has served both as a facilitator and a participating advisor during strategic planning sessions.

Ms Bereal has worked with elected City officials to identify and assess management and general population employee issues in conjunction with developing a process for soliciting the community perspectives.  She has guided employers and personnel through the numerous steps of cultural and organizational changes and how to manage those changes.  Much of Ms Bereal's experiences have included working with Federal and State governments. She is a mediator for the EEOC and a workplace investigator for the Bureau of Land Management

Ms. Bereal holds a Masters degree in Organizational Management/Human Resources and a Bachelors degree in Business Administration/Management.  She is a frequent keynote speaker and seminar leader throughout the country.  Ms. Bereal was recently invited to be a presenter for the 2005 National SHRM Conference held in San Diego this past June 2005. 

Her seminar and/or keynote presentations have included NHRACC in Fresno, California; SHRM Tulare/Kings County chapter, SARAH, the Sacramento, California affiliate of SHRM; Hospitality Financial and Technological Professional organization (HFTP); Delta Division, General Motors Annual Conference; San Diego Fisher & Phillips Legal Seminar Program; and has been a featured presenter with other law firms’ programs.

Her professional affiliations include or have included: Co-Facilitator of Mega Sessions at the Leadership Conference for the National Society for Human Resource Management (SHRM), where she has served as the San Diego Chapter VP Programs,  2004 President, 2005 Immediate Past President, 2005 Chair of the prestigious Workplace Excellence Award Program, Director of Communications on the SHRM State Council, San Diego Core Committee for the 2005 SHRM National Conference in San Diego, Chairperson for Session Hosts/Programs for the 2005 SHRM National Conference American; Equal Employment Opportunity Commission (EEOC) Advisory Council, Affirmative Action Officers Association (AAOA), African American Business Women of Vision (AABWV), California, East County, and Carlsbad Chambers of Commerce, Society of Training and Development (ASTD), Southern California Mediation Association, International Personnel Management Association IPMA), Professional Coaching and Mentor Association (PCMA), and Organizational Development Network, (OD), Tec International (organization of CEO’s).

Ms. Bereal is currently writing a book, “Organization Faux Pas: or How to Remove the Fo’ Paws from your Mouth.”

Some of RMA Management Alliance, Inc. clients include

ACBS, a Division of Fidelity Information Services

American Rim Supply, Inc.

Atlas Pumping Service, Inc.

BAE (formerly GDE Systems)

Bureau of Land Management, State of California

California State University; San Diego, San Marcos and Dominguez Hills

Cities of San Diego, Calexico, Carlsbad, Oxnard, Palm Desert, and other municipalities

County of Imperial                     

Departments of Defense – Army, Air Force, Marines, Navy

Department of Fair Employment and Housing

Department of Labor, Office of Federal Compliance and Contracts Program

Equal Employment Opportunity Commission, Arizona California, Nevada, New Mexico, Washington

Department of Transportation

Financial Database Services      

Fisher Price, a Division of Mattel, Inc.

Ford Motor Corporation, Dealer Development Division

General Dynamics

Grand Pacific Resorts and their properties

*       Grand Pacific Palisades

*       Seapointe

*       Riverpointe Resorts in Napa

*       Carlsbad Inn

*       Southern California Beach Resorts

*       Red Wolf Lodge in Squaw Valley

Harbor Packaging, Inc.

Health and Human Resource Center (EAP)

Home Start (non-profit organization)        

Industrial Indemnity

Internal Revenue Service

Law Offices of:

*       Fisher & Phillips – Chris Hoffman, Managing Director

*       Luce, Forward, Hamilton & Scripps – Robert Levy, Partner, Employment Law

*       Morrison & Foerster, Rick Bergstrom, Partner

*       Robert Shipley

*       Charles Anthony Williams

Mattel, Inc.

Milgard, Inc.

Metropolitan Correction Center

Mobile Systems Wireless

Natural Alternatives, Inc.

Occidental Petroleum

Otay Water District

Oxford Industries/Lanier            

Padre Dam Water Municipality

Point Loma Credit Union

Rohm Electronics, Inc.

San Diego Blood Bank

San Diego Community College District and all campuses

San Diego Water Authority

San Diego Zoological Society/Wild Animal Park

Small Business Association (SBA)

Solar Turbines

Southern California Insurance Funds (SCIF)         

Sundstrand Aerospace  

Temecula Valley Dry Wall

The Employers Group

The Greater San Diego Chamber of Commerce

The Greater San Diego Employers Association

The Reuben H. Fleet Science Center

United Auto Workers (UAW)--General Motors Delphi Division

University of Phoenix

University of California, San Diego and Irvine

US Postal Service

Washington Inventory Services